Social media creates communities, not markets.
Don Edward Schultz
Professor of integrated marketing communications.
Marketing is a contest for people’s attention.
Seth Godin
American author.
You’re either making a market or disrupting a market. Entering a market is usually the wrong way to go.
Brian Halligan
Co-founder and Executive Chairperson of HubSpot.
It’s not about ideas. it’s about making ideas happen.
Scott Belsky
Entrepreneur, executive, author and early-stage angel investor.
My sense oh what a brand can do for me doesn’t come in the form of what it promises, but what it delivers to me.
A consumer insight.
Marketing is what you do when your product is no good.
Edwin Land
Co-founder of the Polaroid Corporation.
Il n’y a plus de marketing digital, mais du marketing dans un monde digital.
Marcel Fenez
Global Entertainment Leader. PWC.
Marketing is no longer about the stuff that you make but about the stories you tell.
Seth Godin
American author.
Pour comprendre les médias sociaux, regardez-les comme la création d’un nouvel espace public.
Danah Boyd
Chercheuse en communication.
People, not algorithms, put the magic into digital A-ha moments.
Ben Silbermann
Co-founder and CEO of Pinterest.
Une vision sans action n’est qu’une hallucination.
Michael Kami
Expert en stratégie. Auteur de Trigger Points.
Traditional marketing talks at people. Content marketing talks with them.
Doug Kessler
Creative Director. Velocity.
Marketing is too important to be left to the marketing department.
David Packard
Co-founder of Hewlett-Packard.
Don’t build links. Build relationships.
Rand Fishkin
Cofounder of SparkToro & Snackbar Studio. Formerly Moz.
Don’t find customers for your products, find products for your customers.
Seth Godin
American author.
Content marketing is a commitment, not a campaign.
Jon Buscall
Photographer specialising in interiors, architecture, real estate and events.
Le moyen le plus facile de détruire une marque est de mettre son nom partout.
Al Ries & Laura Ries
RIES | Positioning Pioneers.
Marketing without data is like driving with your eyes closed.
Dan Zarrella
Award-winning social media scientist at HubSpot.
Increasingly, the mass marketing is turning into a mass of niches.
Chris Anderson
Author and entrepreneur.